Aloha From Hawaii is more than just a brand
It's a mission to tell and share stories of Hawaii - with our products, our films, our podcasts, and even our logo. For our owner, Sam Potter, having the Koa'e kea as the symbol for the brand was an easy decision.
"For me, the Koa'e represents the humble beauty that can be found here in the day-to-day life of Hawaii. In the early mornings of Waimea Canyon, you can watch the Koa'e jump from their nests nestled amongst their Mauka (mountainside) home, ride the island's thermal currents up into the sky, and then head Makai (oceanside). Where they spend their days fishing. It's in these small details, small stories, small actions - that you learn why Hawaii is so damn special."